Marketing to China

International Business Convention (IBC) China Market Focus: Outdo Your Rivals: Branding & Competing in the China Market (24/01/2008, English). Webcast, TDCTrade, speaker(s): Ratan Malli, Strategic Planning Director, Northeast Asia, JWT Greater China; Joseph Wang, Vice Chairman, China, Ogilvy & Mather Greater China; Ed P.Y. Chan, General Manager, China, Hershey Foods Trade (Shanghai) Co. Ltd;Prof Andrew Chan, Department of Mar. Click on the link to watch the webcast.